Amore Pacific Museum of Art (APMA)

Amore Pacific Museum of Art (APMA) is a newly opened museum inside Amore Pacific's Yongsan headquarters. Aiming for "an open space to find beauty in the ordinary", this museum was established as a space for fostering open communication. To this end, the museum collects, studies, and exhibits anicent Korean and contemporary arts, also supporting researchers, academic societies, and young writers in the process. The basement floor features an exhibition showcasing ancient Korean art and contemporary art. Connecting the first three floors, the "Atrium" features the museum lobby, museum shop, another exhibition space called "APMA Cabinet," and a library for museums around the world (apLAP).