Shejang → Forpang → Fornur

From Shejang to Fornur: Built to Make Life in Korea Easier

Fornur did not begin as an attempt to build a platform for everything. It started with one very specific problem.

2020 — Shejang

It Started With International Food

Before Fornur, there was Shejang, an online international grocery marketplace created around challenges foreigners experienced when trying to find familiar food in Korea.

International products could be difficult to find online, dietary requirements could complicate shopping and language barriers made the process harder.

Shejang was built to reduce that friction through international groceries, halal products and delivery designed around foreign residents in Korea.

International groceries being packed for delivery

Next chapter — Forpang

Beyond Groceries

The problem Shejang addressed was never limited to food.

Foreign residents also need healthcare, local services, employment and visa support, activities, education, everyday information and people who understand what it is like to navigate Korea from an international perspective.

As the concept expanded, Shejang moved into Forpang, a broader platform designed around life in Korea rather than groceries alone.

Grocery MarketplaceServicesCommunityMarketplace

International residents sharing ideas together in a Seoul cafe

2026 — Fornur

A Broader Platform. A Clearer Identity.

Fornur is the next evolution of that platform.

What began with international groceries has expanded into a broader ecosystem connecting foreigners with services, businesses, healthcare and beauty options, shopping, experiences, educational opportunities, practical content and community discussions across Korea.

The name is new.
The purpose behind it is not.

We are still working on the same underlying problem identified years ago:

How can life in Korea be easier to navigate when you are not already familiar with the language, systems and options around you?

Fornur is our answer to that question.

People discovering Seoul with Namsan Tower in the background

Have a service Fornur's community should know about?

Partner with us to reach foreigners actively looking for trusted clinics, tours and services across Korea.

Partner with us Explore services